Case Study

Case Success Story: like GILBI. expanded Voga Italia's online presence, increasing direct sales and customer loyalty.

Case Success Story: like GILBI. expanded Voga Italia's online presence, increasing direct sales and customer loyalty.

Do you have a wine brand and are you looking for a communication agency to create your new e-commerce? Do you want it to be easy to use, but also beautiful to look at? Do you want this to increase your direct online sales but also be a place to build customer loyalty? And, last but not least, do you also want to create a solid digital presence that helps raise awareness of your brand?


GILBI. can be your partner in this challenge.

In this article, in fact, we tell you how we helped Voga Italia expand its online presence and increase direct sales and customer loyalty thanks to refined e-commerce, created with Shopify, and a robust digital presence.

And of like us at GILBI. we can be the ideal communication agency for your company, the perfect specialized partner to achieve your communication and marketing objectives, including e-commerce optimized for your customers and your objectives.


Who is Voga Italia?

Voga Italia is a renowned Italian wine brand.

Elegant, bold and full of character, Voga Italia is a line of concept wines modeled on the tastes of the modern consumer, looking for the perfect combination of style and pleasure.


Why did Voga Italia choose GILBI?

When the company contacted us at GILBI., it explained to us that it needed to develop a functional and captivating e-commerce, both on a visual and usability level. And then, that of entrusting the management of your online presence to an expert and competent agency.

The main challenge for us therefore consisted of developing a new e-commerce for Voga Italia, increasing direct sales and retaining customer loyalty through a solid digital presence. To then work on the company's 360° online communication.

So Voga Italia was looking for someone who could communicate its company and its wines in the best possible way and with quality.

GILBI. is a Shopify partner and is able to create a store that uses this platform which offers a series of advantages for small and medium-sized businesses (SMEs):


  • User-Friendly Platform
  • Custom Themes with GILBI.
  • Dedicated Support
  • Ad Hoc App Development
  • Training and Consulting
  • Integrations and Automations
  • Scalability
  • Safety and Reliability
  • Analysis and Reporting


*to find out in detail what we at GILBI can do. using Shopify to create your e-commerce, visit https://gilbi.eu/collections/servizi the page on our website where we explain everything about this service!

We at GILBI. in fact we specialize in optimizing every aspect of your e-commerce, from user experience to payment security, ensuring that every click turns into a conversion.

With GILBI. and Shopify every e-commerce becomes a place where users feel at home and convert into customers.


What GILBI. did you do for Vogue Italia?

Our collaboration with Voga Italia began by analyzing the company's needs.

Having established objectives and working methods together, we then developed a new e-commerce for Voga Italia to best sell their wines, also implementing a solid digital presence, through a timely and complete communication and marketing strategy.


1 – We created the company's e-commerce on Shopify

The first thing done was to develop a new e-commerce for Voga Italia, optimized to guarantee an intuitive and engaging user experience. Easy to use, beautiful and immediate. And that would retain the user, transforming him into a customer.


2 – We have implemented an Advanced SEO Strategy

Once we created the company's new online store, we completed it with a complete SEO strategy, an essential factor for increasing the organic visibility of the site and thus reaching customers.

SEO is essential for attracting customers through organic searches.


3 – We created and managed ADV campaigns on Google and Meta (Instagram and Facebook)

After e-commerce we moved on to the direct communication part. We therefore designed and created targeted advertising campaigns to raise brand awareness and increase traffic to the new Voga Italia e-commerce site, focusing on creative and engaging advertising content.


4 – We have activated the 360° Digital Marketing service

Finally, we have activated our complete Marketing service for Voga Italia, through which we provide active management of social media, producing content that reflects the culture and quality of Voga Italia wines. As well as continuous performance analysis to optimize strategies.

 

Some data.

The company's tailor-made approach created by GILBI. led to a significant improvement in Voga Italia's online presence and an increase in online sales.


Some of these data show well the results achieved:


+178% increase in direct sales from e-commerce

+35% profit margin

+153% increase in conversion rate

-78% bounce rate

-12% customer acquisition cost

+80% increase in customer retention rate

+248% increased rate of additions to cart

-32% cart abandonment rate

+63% increase in average order value

-5% return rate

+1432% increase in traffic on the company website


What has Voga Italia achieved by working with GILBI.?

The work done by GILBI. for Voga Italia it demonstrates the effectiveness of a personalized and well-planned digital approach, in which the company is at the centre.

The creation of a new e-commerce, the increase in direct sales and customer loyalty have allowed Voga Italia to strengthen its brand position on the wine market.

If you are at the helm of a wine company, but also of other sectors, that wants to renew itself online, create a new e-commerce and have a strong, quality image, GILBI. is the ideal partner you are looking for to achieve all this.

We at GILBI. in fact we have the aim of communicating our customers' activities in the best possible way, using all our knowledge and skills.

To discover everything we can do for you, browse our website where you can discover everything we do, our services and our skills.

Contact us and find out if GILBI. is right for you.

GILBI. is at your disposal.